We are a new type of communication group. Experts in creativity, media, data and technology working as one team. Together, we help clients to make them Win in the Platform World.
Our approach is based on the unique integration of all marketing disciplines into a single whole. Thanks to this, we are able to put together expert teams tailored to the needs of our clients and provide them with truly comprehensive services.
Latest News
17. 10. 2025
Nikola Foktová: Why we didn't award a prize for innovation at Golden Drum, and why that's was the right thing
Nikola Foktová's report from the Golden Drum festival in Portorož, Slovenia, where she was a judge in the Craft competition category this year.
3. 9. 2025
Jaroslav Malina on the AKA podcast: How to negotiate prices with procurement
Jaroslav Malina was a guest on Kateřina Hrubešová's podAKAst on the topic of procurement. Together with Olga Rinaldi, they discussed not only negotiating terms of cooperation with clients and service delivery, but also the ability to negotiate win-win contracts.
4. 8. 2025
Publicis Groupe launched the first advertising campaign on BeReal in Czechia
ČSOB entered the BeReal platform for the first time as part of its new campaign and became the first local advertiser to use this platform thanks to Publicis Groupe.
31. 7. 2025
Labubu Phenomenon on Czech television
Our Senior Strategist Soňa Procházková spoke about the Labubu phenomenon on Czech television and asnwered the question why is the whole world fascinated by this toy.
27. 6. 2025
Fixables: Philips, Prusa Research, and Publicis Groupe on the path to sustainability
Throw away or repair? The Fixables initiative was created with the aim of changing the way we think about consumer electronics and their small components.
10. 4. 2025
Nikola Foktová: Creativity that helps
Marketing campaigns don't just have to be about selling—they can also raise important social issues and even change laws, says Nikola Foktová.
26. 2. 2025
Most advertising fails to achieve the desired effect
Three-quarters of advertising formats do not attract the expected level of attention from people, says David Krňák in a extensive interview for the weekly magazine Ekonom.
14. 1. 2025
Agencies Leo Burnett and Publicis Worldwide come together as Leo
Creative agencies Leo Burnett and Publicis Worldwide of Publicis Groupe are coming together as Leo, creating a creative entity of 15,000 people globally.
9. 12. 2024
Unwearble Ring scores twice at the European Excellence Awards
European Excellence Awards has awarded the PR project Unwearable Ring by MSL Czech Republic and Leo Burnett from Publicis Groupe.
1. 12. 2024
David Krňák on TV advertising prices in Brands, Briefs, Budgets podcast
Our Chief Media Officer, David Krnak, was a podcast guest for the first time ever and he went straight into how the rising cost of TV advertising will affect our industry.
25. 10. 2024
FLE Media Awards: Publicis Groupe brought home several awards
At the end of the October, we won several awards at the FLEMA Awards for innovative campaigns from our media division, Leo Burnett and MSL.
13. 10. 2024
Our Nikola Foktová as a reporter from Golden Drum in Portorož, Slovenia
Nikola Foktová, our creative director at Leo Burnett and MSL, spoke directly from Portorož about this year's 30th edition of the advertising festival with regional significance.
28. 8. 2024
Publicis Play together with inStresamly are putting up live game streams of the campaign
Publicis Play, through inStreamly, provides clients with an advertising format that integrates their campaigns into live game streamer broadcasts.
14. 5. 2024
Publicis Groupe Central and Eastern Europe launches The Vault
Publicis Groupe launches The Vault, an AI tool for optimizing media planning, in the region.
3. 5. 2024
The biggest mistake was to separate creatives from media, says Jaroslav Malina of Publicis Groupe
The head of one of Publicis Groupe's three divisions describes the group's thinking about changing its structure.
29. 4. 2024
Publicis Groupe merges strategic teams into one, led by Tomáš Preněk
The newly formed team will comprehensively cover strategic planning. Publicis wants to offer clients an overall streamlining of the marketing process.
1. 2. 2024
Publicis Groupe will invest in the development of AI over the next three years
The new initiative was introduced by global CEO Arthur Sadoun. The group is investing €300 million in the development of AI and the Core AI strategic platform.
24. 1. 2024
Publicis Groupe succeeds in 60% of media tenders in 2023
A total of 23 new clients chose Publicis Groupe for media buying and planning last year. The latest of these is Austrian furniture retailer XXX Lutz.
23. 10. 2023
Publicis Groupe establishes Publicis Play gaming division, unifies gaming services
The division will cover the Group's gaming, streaming and esports services and will provide brands with a comprehensive solution to reach the gaming community.
15. 9. 2023
Fortuna introduces new communication concept from Publicis Groupe
Publicis Groupe's concept works with the name of the betting company, which means fortune in Latin. The creative was prepared by Leo Burnett.
5. 6. 2023
IKEA selects Publicis Groupe in communications tender to unify its advertising activities
Publicis Groupe has assembled a bespoke team for the chain, comprising specialists from both Leo Burnett and Saatchi & Saatchi creative agencies.
2. 5. 2023
Kindred agency defends work for L´Oréal on marketing automation
Kindred defended the cooperation lasting from 2020. The cosmetics company will continue to provide complete CRM management and marketing automation.
14. 4. 2023
Notino appoints Publicis Groupe for media business across 14 markets in Europe
Publicis Groupe will be tasked with creating a media strategy for Notino, including planning and buying media space on TV and other offline and online channels.
2. 2. 2023
Publicis Groupe launches global initiative Working With Cancer
The initiative, presented by Publicis Groupe CEO Arthur Sadoun, aims to create the most open and inclusive work culture for employees with cancer.
21. 11. 2022
Jaroslav Malina is the new head of Publicis Groupe's communications division
Jaroslav Malina leads the communications division as Chief Communications Officer, which consists of agencies Leo Burnett, Saatchi & Saatchi and MSL.
4. 10. 2022
The Grand Prix trophy for the best agency of the year in Zlatý středník went to MSL
The MSL succeeded this year's Zlatý středník Awards. Agency took home the Grand Prix trophy for its double first place and four other achievements across categories.
23. 6. 2022
MSL is the most successful PR agency of the Lemur Awards 2022
The MSL team succeeded at the Lemur PR Awards. The four first, two second and one third place awards are the best results of all the agencies entered.
24. 5. 2022
Publicis Groupe enters retail and brings CitrusAd platform to Czech market
Jaroslav Sodomka's Commerce team will help brands sell in the digital. In Czechia, it also launches CitrusAd, a platform for campaign management in e-shops.
26. 1. 2022
Gabriel Zábušek named Chief Technology Officer of Publicis Groupe CEE
The new assignment will see Gabriel Zábušek lead the development of technology capabilities across the 15 markets of Publicis Groupe Central & Eastern Europe.
1. 12. 2021
Publicis Groupe CEE Elevates Power of One Offering with Le Pont
Seamless connectivity to its CEE-based centres of excellences via a single point of contact; world-class expertise; experienced, proven business leadership.
21. 9. 2021
Mars appoints MSL to PR and influencer marketing
Mars, the multinational manufacturer of confectionery and pet food, chose MSL agency from the Publicis Groupe for PR and influencer marketing on four EU markets.
3. 8. 2021
Publicis Groupe and TikTok announced a gobal partnership
TikTok and Publicis Groupe will join forces to offer brands access to exclusive research and first-ever Community Commerce Sprints.
27. 7. 2021
Petr Nešpůrek and Tomáš Žlůva joined management in media division
Nešpůrek (Executive Trading Director) is responsible for media buying team, Žlůva is leading client service teams in the position of Executive Business Director.
26. 6. 2021
Tomáš Kleňha named Chief Communication Officer
Tomáš Kleňha has been appointed Chief Communications Officer with responsibilies for Leo Burnett, Saatchi & Saatchi and MSL agencies.
5. 5. 2021
Tomáš Mrkvička joined the Publicis Groupe strategic team
The experienced strategy planner came from VMLY&R to Publicis Groupe. His new position makes him a member of the strategic team led by Martin Ježek.
22. 4. 2021
The Publicis Groupe team has won the Young Lions in print category
David Böhm and Richard Vlček won the young creatives competition in the print advertising category. The jury was intrigued by their minimalist visual based on irony.
14. 4. 2021
Budějovický Budvar appoints Publicis Groupe to media
The Budějovický Budvar National Brewery has chosen Publicis Groupe in a tender for a media agency to oversee the purchasing and planning of online and offline media.
25. 3. 2021
Kristýna Turner and Jan Šrámek joined Publicis Groupe data team
The Kindred agency team, which specializes in digital transformation at Publicis Groupe, is being expanded with senior data consultants from PwC and Thomas Cook.
23. 2. 2021
Pilsner Urquell appoints Leo Burnett to foreign digital activities
Asahi Europe & International has selected Leo Burnett from the Publicis Group in a tender for the foreign digital activities of its Pilsner Urquell brand.
11. 2. 2021
L’Oréal appoints Kindred to marketing automation
L’Oréal chose the Kindred technology agency from Publicis Groupe in a pitch for personalization and marketing automation in the Czech Republic, Hungary and Slovakia
Services
Milestones
2023
Publicis Groupe launches a new gaming division Publicis Play to provide services in gaming, streaming a esports.
2022
Publicis Groupe rose from the third-largest to the second-largest holding company in the world by revenue.
2021
As a regional Center of Excellence for data and technology, Kindred becomes a part of the Publicis Le Pont.
2020
All Publicis Groupe agencies are moving to a new joint headquarters in DOCK in Prague 8.
2018
Publicis Groupe buys Czech communication company Kindred Group with Red Media and Kindred agencies.
2016
Martin Štěpánek, the founder of Publicis Groupe in the Czech Republic, is leaving the company after 22 years. The new CEO is Tomáš Varga.
2016
The Association of Communication Agencies (AKA) has awarded Martin Štěpánek the honorary title of Adman for his life’s work in advertising.
2013
Michal Nýdrle is founding the Kindred Group. Five years later, it formed the basis for Publicis Groupe’s technology division.
2010
Leo Burnett agency is moving from Danube House to the Publicis Groupe’s office in Holešovice.
2007
7 years after the global acquisition Saatchi & Saatchi agency is becoming a member of the Publicis Groupe on the Czech market.
2005
Media agencies Optimedia and Zenith, that have so far operated separately, are merging into ZenithOptimedia.
2000
Leo Burnett detached its media services into a new media agecy Starcom MediaVest.
1995
Optimedia media agency enters the Czech market.
1994
Producer Martin Štěpánek, who has been active in advertising since 1989, founded the Czech branch of the Publicis agency.
2024
Publicis Groupe merges creative and media strategy teams into one integrated strategy team.
Network
Founded in 1926, Publicis Groupe is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data, and Technology.
Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs more than 108,000 professionals.
Arthur Sadoun has been at the helm of Publicis Groupe since 2017. Under his leadership, we have transitioned from our original holding company structure to a new integrated model called Power of One. We also share sustainable values and challenges in the area of social responsibility at the global level.
In the Czech Republic, the Publicis Groupe includes the creative agencies Leo Prague and Saatchi & Saatchi Prague, the PR agency MSL Czech Republic, and teams specializing in content marketing, influencer marketing, and production. The media division also includes the brands Performics, Starcom, Zenith, Starlink, Spark, and Publicis Play. We have experts in media strategy and planning, as well as media buying, performance marketing, data, Adtech, retail media, and other disciplines. This includes a fully integrated Strategy team that works closely with both creative and media teams.
At Publicis Groupe Czech Republic, we have also undergone a transformation, breaking down traditional advertising silos and transitioning to a new modular and integrated Power of One model.
Instead of dozens of separate agencies, Publicis Groupe now forms a single team with expertise divided into communication, media, data, and technology.
Thanks to this integrated Power of One approach, we create teams tailored to the needs of our clients, for whom we are a full-service partner for comprehensive marketing communications or a business partner for individual areas of expertise.
Artur Sadoun
Chairman & CEO Publicis Groupe
